Hemp is now legal. So we set out to create a luxury hemp apparel line to let the world know how it can help save the planet.
In 2019, Luke Dandrea realized the immense positive impact hemp could have on the world around us. Hemp uses 1/20th the amount of water compared to cotton without all the harmful chemicals. Because of its strong fibers, hemp can be used for all wood based products, which would save the trees. It could be used to make biodegradable plastics, eliminating the islands of plastics killing our marine life. On top of all that, 1 acre of hemp produces more of the air we breathe than 25 acres of trees.
Hemp has the power to be integrated into our daily lives and reduce our daily damage to the planet. The problem was, no one was really paying attention.